Facebook is also launching a Facebook for Creators website with best practices for growing fan bases, examples of what other stars are doing and access to answers of frequently asked questions. Weirdly, it still appears as “Mentions” in the App Store for now.Īny individual profile or Page can download Creator for access to the enhanced fan engagement tools. It’s actually a rebrand and update of the 2014 Facebook Mentions app that was only available to verified public figures and Pages, but now is open to everyone.

Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter and expansive analytics.įacebook promised the Creator app back in June at VidCon and today it launches globally on iOS with Android planned for the coming months.

Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content.

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